The course content is based on writing practices for different areas of media. In this context, first, the nuances of good writing will be addressed. Then, copywriting for written, visual, and online media, as well as for PR and advertising, will be examined comprehensively in its most up-to-date form. During this process, both relevant theories and case studies will be taught. Additionally, it is intended that students will engage in practice-based learning through example projects.