Course Description: Brand Communication is a third-year course designed to teach students the core elements and concepts of branding and brand communication. The course introduces key readings in brand communication to help students familiarize themselves with these concepts, enabling them to gain a comprehensive understanding and knowledge of the subject. By the end of the course, students will have developed both theoretical and practical insights into brand communication and the factors that impact it.
Sociology is a multifaceted field of social sciences and concerned with comprehending social structures, understanding social processes, analyzing the dynamics of social change and social interactions. It helps to analyze individual and collective experiences in social, historical and cultural contexts. The "Introduction to Sociology" course aims to introduce students the science of sociology. In this course, we will introduce some of the basic theories and concepts that sociologists use to understand the social world. The course will focus on the basic concepts and fields of study of sociology such as society, socialization, institutions, status, roles, culture, social groups, social stratification, social change and deviance.