Beside corporate communication, product and service marketing affairs need strategic solutions of public relation too. One these solutions is called product/service launching which means the debut of a product/service into the market. The product launch signifies the point at which consumers first have access to a new product. This course presents introduction and practice for product/service launch as same as in a PR agency.

During this course, we examine public relations acquirements on specific products and services, developing communication strategy, execution of strategies, tips for customer relations, presentation to the customer, and tips for working with communication agencies. Thanks to this ability, we examine not only product/service launch but also the role of public relations in advertising.