Throughout this course, we aim to facilitate a comprehensive understanding of the intersection between art and business, with a primary focus on the analysis of artworks.
Upon a brief introduction and clarification of essential terminology, our course unfolds into three distinct sections, each exploring the symbiotic relationship between art and business:
1. Modern Art Theories and Analysis in Business Life: Brand Identity
We will delve into the examination of modern graphic design, package design, typography, and motion design in the context of modern art. Our objective is to decipher how these modern artistic elements influence and contribute to the brand identity.
2. Film (Music) Theories and Analysis for Business Impact: Advertising (Core)
Our exploration will center on the theories and analysis of films, with a particular emphasis on how they are utilized in advertising. Understanding the cinematic and musical components will shed light on their applications in the business realm.
3. Video Games Theories and Analysis in Business Strategies: Digital Marketing
The focus here is on unraveling the theories and analysis of video games and their integration into business life, particularly in the realm of digital marketing and gamification. We'll examine the unique aspects of video games that can be harnessed for effective business strategies.
